The Follow Up Playbook

Many years and many millions in cruise sales, and I still got in my head about "bothering people." I would send a perfect proposal, hear nothing, and quietly decide they must not be interested. Then I would move on to the next thing, because there is always a next thing.

I do not want to do the math on what that cost me.

So I fixed it. Not with willpower, because willpower is a terrible business strategy. I fixed it with a written sequence I could run in a couple of clicks, so the decision was never "do I feel like following up today?" The decision was already made. I just had to follow the process. That is what this is.

The Follow Up Playbook gives you a simple strategy for following up confidently, consistently, and without feeling like a pest.

You'll learn how to:

Create a follow-up rhythm, so you're not deciding what to do every time a proposal goes quiet
Give clients a reason to respond instead of sending another "just checking in" email
Mix email, text, and phone follow-up strategically
Use REAL urgency around pricing, promotions, and availability without fake sales pressure
Actually ask for the booking without feeling pushy
Make saying yes as easy as possible
Know when to pause your follow-up without giving up on the client completely

PLUS: 5 ready-to-use follow-up email templates

No staring at a blank screen wondering what to say.

You'll get 5 email templates you can personalize, save, and have ready to go whenever a cruise proposal goes quiet.

Because following up isn't annoying. It's part of making the sale. You already did the work to get the inquiry and create the proposal.

Don't lose the booking because you were afraid to hit send one more time.

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The Follow Up Playbook$37